What is Strategic Travel Marketing?

As a strategic travel marketing consultant, I understand the goals and perspectives of tourism dependent businesses and DMOs. This has led me to create strategic tourism media strategies that work for businesses and communities engaged in tourism.

J “Kat” Loren and Blue Moth Media offers:

  • Professionally written travel articles for use in tourism agency collateral materials.
  • Strategic media consulting and placement of customized itineraries and pre-packaged itineraries for destination marketers.
  • Special interest travel development and targeted media planning.
  • Consulting on expanding tourism brands through innovative distribution channels.
  • Identifying the best travel journalists and publications for specific press and media trips and coordinating press trips for communities.
  • Strategic Brainstorming workshops for tourism staff to foster creative thinking and develop non-traditional paths to destination marketing that bring in the results. (This workshop on expanding creative thinking is a favorite!)

Please feel free to contact me to help expand your territory, your brand, and launch your stories.

Contact : Julia “Kat” Loren (530) 209-3225